resumen_ejecutivo_ENG

European operator with the most channels and subscribers overseas: over 50 million households subscribe to us. Moreover, in 2017 we continued to support entrepreneurship through our “Media for Equity” model for investing in start- ups, which we financed to a value of more than 80 million euros. With 10 investee companies, Atresmedia is already a relevant player in the venture capital sector in Spain. Our film division, Atresmedia Cine , became Spain’s leading film production firm. We released nine titles in 2017, and accounted for 30% of box office takings by Spanish films over the year. The law places us under a duty to take part in Spanish film production by means of a minimum “investment share”. Although we are uncomfortable with the fact that this duty is an imposition, we also view it as an opportunity to open up a new business pathway that cleaves to the standards of quality which the Group practises across all its divisions. One of the Group’s business activities, Atresmedia Formación , created to train the future professionals of audiovisual media, has successfully integrated its concern for education with financial viability, by means of a training catalogue of more than 400 courses that are recognised both in Spain and overseas. For yet another year, Atresmedia has delivered on its commitment to responsible business practices and support for positive change in wider society. In 2017, therefore, the Company adopted its second corporate responsibility master plan, which will provide a structure for all actions in this domain for the next three years, enabling us to continue to mainstream corporate responsibility activities throughout all the Company’s strategic areas and corporate culture. Atresmedia’s four international channels – Antena 3 Internacional, ‘¡HOLA! TV, Atreseries and Atrescine – buttressed our position as the European private operator with the most channels and the largest number of subscribers: 50 million connected households | 16 |  MESSAGE FROM THE CHIEF EXECUTIVE OFFICER ATRESMEDIA  |  EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017