resumen_ejecutivo_ENG

Onda Cero . As a result, our radio division attracted four million listeners across our three stations. We continue to work every day to make the most of our potential. This includes internal talent promotion thanks to our amazing team of professionals, who, like Carlos Alsina and Juan Ramón Lucas, attract increased audiences every season, thus proving that we make the right choices. The Group’s general-interest station, Onda Cero , increased its audience to two million listeners and retained its position as the third- largest broadcaster in its segment. The Estudio General de Medios (EGM, Spain’s leading audience measurement survey) showed that Onda Cero was the only general- interest radio station to grow in the past two consecutive survey waves and ended 2017 with growth of 3%, twice the rate seen in the wider market. This is the outcome of a firmly established brand name and an attractive programming offer. Europa FM and Melodía FM held onto their strong positions, the former as a leading pop music station with 1.8 million listeners and the second growing to an audience of 300,000 and equalling its second-best ever figure. Atresmedia was again the leading audiovisual group on the Internet in 2017, a place it has held since 2015. The Group’s online division ended the year with an average of 27 million unique users a month, 12% more than in 2016, and placed among the top 10 most visited properties in Spain according to Comscore. Atresplayer , our main non-linear content distribution window, attracted more than 4.2 million users, thus living up to its key role in the Company’s multiplatform strategy. That role will be reinforced in 2018 with a key update. Atresmedia Diversificación continued to seek new avenues for growth that are not dependent on the conventional advertising market. With our three international channels – Antena 3 Internacional , Atreseries and ¡HOLA! TV , joined in 2018 by AtresCine – we have retained our foothold as the private Atresmedia further cemented our position as the leading audiovisual group on the Internet, placing among the top ten most visited properties in Spain, according to Comscore MESSAGE FROM THE CHIEF EXECUTIVE OFFICER  | 15 | EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017  |  ATRESMEDIA