resumen_ejecutivo_ENG

I would like to highlight that, propelled by its two flagship channels, Antena 3 and laSexta , Atresmedia Televisión ended 2017 with an audience share of 26.6%, and in leading the commercial target audience —we are the most highly valued showcase for advertisers in the two main day parts, prime-time and early fringe. The year has been intense from a news standpoint, the Catalan independence process being an especially hot issue. These events were covered by a major media deployment that was rewarded by growth in news and current affairs programmes. Antena 3 news programmes were the only private television offering to grow, achieving an average rating of 12.6% across all editions, while laSexta news achieved the second best rating result of its history, at 9.9%. Espejo público reached a new annual high with a share of 17.7%, while Al rojo vivo , with 12.3%, cemented its leadership as the news programme with the biggest following in its time slot. These figures show that our strategic bid to provide high-quality news and current affairs content was the right move. Antena 3 , which finished the year with an average audience share of 12.3%, was the preferred channel for the commercial viewership in prime time (13.9%). It ended the year as the absolute leader in audience share for morning shows (12.9%) and weekend programming (11.4%). In addition, it achieved the year’s most-viewed broadcast, most-viewed series, most-viewed film and most-viewed programme. laSexta , for its part, ended 2017 in a strengthened position as the third-biggest private TV channel by audience share at 6.8%, and for the fifth year running it again outstripped its direct competitor, this time by the largest difference ever recorded between the two channels (+0.6). laSexta also took the lead in commercial target (7.4%), and widened its edge in the prime-time slot (7.1%). Our four new-generation special-interest channels continued to reinforce their successful programming ranges, taking the lead in their respective targets. Neox , with 2.5%, retained its 2016 share and its place as the second most widely viewed special-interest channel. Nova , with 2.2%, also retained last year’s share and was the leading women’s special-interest channel in the commercial time slot. The men’s special-interest channel Mega , for its part, held onto its share of 1.8%. Atreseries , our youngest HD channel, has been positioned since its launch as the leading new concession special-interest channel, and increased its average audience share to 1.1% –HD televisions are still not as widespread as conventional devices. In 2017 Atresmedia Radio continued to reinforce its radio programming, based on diversity, professionalism and quality throughout the day. We announced that Jaime Cantizano will be joining the weekend morning show at Atresmedia Televisión reinforced the leadership of its television model, based on high quality, a diversity of viewpoints and innovation: all six of its channels reaffirmed their success and market strength, and received the applause of the public Atresmedia Radio continued to reinforce its range of voices and promoted internal talent, ending 2017 with four million listeners. Onda Cero increased its audience share yet again, achieving two million listeners and proving that we have made the right decisions | 14 |  MESSAGE FROM THE CHIEF EXECUTIVE OFFICER ATRESMEDIA  |  EXECUTIVE SUMMARY OF THE ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2017