Focus groupwith stakeholders
Atresmedia
convened its most important external stakeholders in No-
vember to a focus groupmeeting in order to identify themost relevant
business, social and environmental aspects for each one of them. During
themeeting, bothpositive factors and areas of improvement in theman-
agement of
Atresmedia
on thismatterwere appraised.
Theparties present at themeetingwere:
Investors
Advertisers
Producers
Audience
Society
Social
Responsibility
FernandoCordero, Analyst, Santander Bolsa
LidiaSanz, DeputyGeneral Manager of theSpanishAdvertiser
Association
FructuosoMoreno, Chairman, TBWAEspaña
JosepCister, FictionContent Director, BoomerangTV
Valentí Gómez, Chairman, Audiovisual andTelevisionContent
Observatory
AlejandroPerales, Chairman, Associationof CommunicationUsers
MaríaSánchez-Arjona, FundaciónMásHumano
ElsaGonzález, Chairman, Federationof Spanish Journalists (FAPE)
Tomás Sercovich, CommunicationsDirector, Forética
Manuel Navarro, AcademicDirector of theCR andSustainability
Master’s course, ComplutenseUniversityofMadrid
AurelioGarcía, AnalysisDirector, ECODES
MartaTomás, ProgressReport Coordinator, SpanishGlobal Compact
Network
Materiality studyof theUniversidadComplutenseofMadrid
naddition, amateriality studywasexecuted incollaborationwith theUni-
versidad Complutense of Madrid. The starting point was the analysis of
past documentation of
Atresmedia
and research of aspects considered
byother leadingorganizations in themedia sector, such asBBC, ITV and
Channel 4.
As a result of the focus group and the materiality study, the most rele-
vant aspects to stakeholders were identified, which in turnwere aligned
with the strategyof
Atresmedia
, defining the ‘legitimate’ aspects that the
Grouphas covered in this report.
[G4-18, G4-26, G4-27 ]
Manuel Navarro
Martinez
AcademicDirector
of theCR and
SustainabilityMaster’s
course, Complutense
UniversityofMadrid
“Themateriality
studies are
essential todefine
a suitableBusiness
Strategy.”
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
43
