Atresmedia is aware of the decisive role that companies play in achieving the 2030 Agenda and the 17 United Nations Sustainable Development Goals (SDGs). For this reason, since its launch, it has supported the achievement of those SDGs where the Group's contribution can be greater through its policies, strategies, initiatives, and dissemination capacity.
1.Strategic initiatives to promote the SDGs:
Atresmedia Capaz Scholarship Program: Thanks to agreements with entities such as Fundación Universia, Fundación Randstad, Fundación Capacis, and Fundación Integra, Atresmedia continuously offers training scholarships for young people with disabilities with the aim of contributing to their employability by providing financial assistance for courses at Atresmedia Formación.
Net Zero Strategy: Despite having a reduced environmental impact, Atresmedia is strongly committed to the fight against climate change. For this reason, it has a deep decarbonization strategy for its operations and value chain.
Residuo Cero: Atresmedia has developed a comprehensive waste management project that promotes the proper separation, recycling, and treatment of waste generated in its operations. Additionally, as part of the Zero Waste initiative, Atresmedia donates surplus food from the canteen at its headquarters to a social entity, closing the loop and combining environmental and social impact.
Content and initiatives that promote social and environmental commitment: Atresmedia, aware of the influence it has as a media outlet to reach the population, uses its channels to disseminate content that contributes to building a better and more sustainable society. Notable initiatives in this area include Antena 3's Hablando en Plata and Onda Cero's Luz Verde.
Donating advertising space to NGOs: Atresmedia donates part of its advertising space free of charge to social entities so they can promote their work. Additionally, as part of Atresmedia's commitment to content accessibility, 100% of television campaigns are subtitled.
Strategic social impact initiatives: Initiatives such as Ponle Freno, Constantes y Vitales, Levanta la Cabeza, and Tolerancia Cero contribute to raising social awareness, creating collective consciousness, and proposing solutions to various social issues, thus positively contributing to different SDG goals.
2. Collaborations with entities to promote the SDGs and foster partnerships in the business environment:
Atresmedia has been a signatory and partner of the United Nations Global Compact since 2008, a platform through which it also contributes to promoting the 2030 Agenda at the national level.
Atresmedia, along with other major media outlets on the international scene, is part of the Responsible Media Forum, a leading entity that promotes sustainability in the media environment, allowing it to share and develop best practices in social, environmental, and good governance matters.
The Atresmedia Group is a driving force behind the GoODS recognitions, developed by the Global Compact and Fundación Rafael del Pino, which aim to recognize innovation aimed at achieving the SDGs, encourage and inspire the Spanish private sector in achieving the SDGs, and promote collaboration and dissemination of the 2030 Agenda.
Atresmedia actively collaborates with Forética, a leading entity in sustainability in Spain. In addition to being a partner in the initiative, the Group participates in three of its working clusters: the Social Impact Cluster, the Climate Change Cluster, and the Transparency and Good Governance Cluster, where, thanks to the experience and shared knowledge of dozens of companies from different sectors, action on sustainability in the business environment is promoted. Additionally, since 2020, Atresmedia has collaborated in the production of the ESG Spain Corporate Sustainability Forum, the leading business forum on sustainability promoted by the entity. All these initiatives directly or indirectly contribute to the goals set out in the 2030 Agenda.
Atresmedia has signed the Diversity Charter, promoted by the Fundación Diversidad, committing to its 10 principles to promote diversity, equity, and inclusion.
3. Internal initiatives for employees aligned with the SDGs:
Celebration of SDG Day: Atresmedia promotes its ATRESMEDIAXODS initiative every year, coinciding with the anniversary of the launch of the SDGs, with the aim of raising internal awareness among employees, and externally among society at large, about the importance of these global goals. Every year, various internal communication and participation actions are carried out among employees, as well as specific coverage, to promote knowledge of the SDGs and personal commitment to helping achieve them.
Corporate Social Responsibility actions: The Atresmedia Group carries out various internal corporate actions that have an impact on achieving the SDGs.
Corporate Volunteering Program: Atresmedia has a Corporate Volunteering Program aligned with the SDGs that serves a dual purpose: on one hand, collaborating with numerous social entities that work with different groups and issues thanks to the selfless participation of its volunteers (Group employees and their families and friends), and on the other, raising awareness among volunteers of the different realities of the groups they work with in volunteer activities.
4. Fundación Atresmedia:
In 2021, Fundación Atresmedia launched Efecto MIL, Mentes AMI, and Amibox, projects for children, young people, and the educational community that foster critical thinking, drive creativity, and promote values.Fundación Atresmedia creates specific content, organizes meetings and workshops, awards scholarships and prizes, and launches training programs in AMI (Media and Information Literacy).
If you want to learn more about Atresmedia's commitment to the Sustainable Development Goals, check out our latest Non-Financial Information Statement.
