The initiative took place on Wednesday, November 13, at Atresmedia’s headquarters, where, as in previous years, two Red Cross buses were available throughout the morning.

The campaign's communication, shared with employees ahead of time, emphasized the importance of each donation to blood banks, which require a steady flow of contributions to meet hospital needs. In Madrid alone, 900 daily donations are needed to cover demand.

Through their participation, Atresmedia employees have reaffirmed their commitment to the community and their willingness to collaborate in solidarity initiatives that make a real difference in the lives of those in need.