Over the three days, employees had the opportunity to purchase clothing and footwear used in programs from Atresmedia Group channels at affordable prices. This market, aligned with the Company's Zero Waste strategy, aimed to give a second life to barely used garments, contributing to the reduction of textile waste.
Unsold items were donated to the Quiero Trabajo Foundation, an organization that has been promoting the socio-labor inclusion of women at risk of exclusion since 2016. Through practical and emotional tools, they support women in preparing for job selection processes and interviews, increasing their employment chances by over 27% and achieving a success rate above 80%.
With initiatives like this market, Atresmedia employees demonstrated their commitment to supporting causes that create tangible social impact, assisting vulnerable groups while promoting sustainability and inclusion.