Atresmedia Group has been a media partner of the Emergency Committeesince its creation in Spain, an initiative that brings together five international NGOs to jointly address the citizen response to a humanitarian crisis.
The five aid charities that are part of the Emergency Committee (Action Against Hunger, Doctors of the World, Oxfam Intermon, Plan International and World Vision) decided to join together at the end of 2015 convinced that the collaboration and solidarity arising from the union between social entities, companies and citizens get fast and effective help, allowing them to work better and save more lives in humanitarian emergencies.
Atresmedia's support consists of disseminating through all its communication channels (television, radio and digital platforms) the calls for solidarity to citizens in crisis situations detected by the Emergency Committee, in order to give the society all the information on how to help in each case.
Thanks to this joint effort, the most urgent needs that arise in a humanitarian emergency can be addressed globally and in an equitable manner because those areas in which each NGO is specialized are covered: shelter, basic needs, food security, medical attention, water, sanitation and hygiene, humanitarian and child protection or psychosocial support.
To date, the Emergency Committee has been activated three times: in 2018 due to the earthquake and subsequent tsunami that Indonesia suffered, managing to mobilize 25,000 donors and raising almost 500,000 euros to attend the devastated area, in 2020 on the occasion of the global crisis generated by Covid19, reaching 44.6 million people through the #ElGranRetoSolidario campaign and achieving a collection of almost 200,000 euros, and in 2022, as a consequence of the humanitarian crisis in Ukraine after the Russian invasion and the escalation of violence , exceeding the figure of 1,370,000 euros raised to respond to this humanitarian crisis with essential aid such as food or water, health care, psychological care and child protection, among other lines of action.
In all these emergencies, Atresmedia Group put all its dissemination capacity at the service of the Committee to collaborate with its humanitarian work.
In other countries there are also Emergency Committees such as the DEC (Disasters Emergency Committee) that demonstrate, thanks to their results (more than 50 years of experience and more than 1,600 million euros raised) that the union is effective in raising funds.
