One of the Group’s priority objectives under its Corporate Social Responsibility Policy is precisely to ensure that its news and educational programmes and entertainment shows are responsibly produced and broadcast, and that they are accessible to all of society.
Atresmedia Televisión therefore makes sure that all viewers, including the hearing- and visually-impaired, are able to access and enjoy all of its television content, using internal tools for daily and weekly monitoring of compliance with legal obligations.
Key milestones in in 2020 in programming and broadcasting of subtitled, audio described and signed spaces on television include:
- 100% live subtitled programming in the commercial time slot.
- Major live news events were all subtitled: for example, special press conferences on COVID-19, the Government investiture debate, regional elections in Galicia and the Basque Country, the US elections, and weekend news specials.
- There was an increase in live subtitled entertainment shows (La Voz, Tu cara me suena, Mask Singer, Adivina quién gana, Mask Singer Detrás de la Cámara and Top Gamers award ceremonies).
In addition, in September 2020, we rolled out a new project on subtitling quality, running real tests in recorded and deferred mode and calling for proposals from all accessibility companies providing services in the Spanish market. The outcome was an exhaustive report on potential new candidates and the latest technologies. The project also opened the door to future collaboration and research projects in this area. In addition, we analysed subtitled programmes from other operators and Atresmedia's own in great detail, to corroborate the conclusions of the report and support the implementation of improvements.
Finally, in 2020 a "Guide on quality indicators for subtitling and audio description", produced by CESYA's quality indicators board, was completed; it will be published in 2021. Alongside the Governing Board and the Atresmedia Legal Affairs department, we set in motion an in-depth assessment of the Audiovisual Bill that will be passed into law so as to identify the new accessible broadcasting ratio requirements, chiefly on subscription and free-to-air platforms.
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