This is the second consecutive year Atresmedia is providing its support to the social entity FIAPAS, by inserting advertising banners for its campaign Nuestro Talento Suma, in the several digital media of the company. This year, the campaign aims to bring deaf people reality closer to society and promote their employability, showing that they can carry out their work in a professional and effective way if they have proper support.

This initiative of the Atresmedia Group is part of its pro-bono project, through which it broadcasts advertising campaigns free of charge for social entities that meet certain requirements. Through it, the Company disseminates the work of numerous foundations and associations that help people with disabilities, broadcasting their spots and banners on Atresmedia's television channels, radio stations and digital platforms. These free campaigns allow the entities to increase their partners, donations and followers on their social networks, as well as enhance the scope of awareness and dissemination of the social problem in which they work.

FIAPAS emerged in 1978 in order to respond to the needs of deaf people and their families. Today it is the largest representation platform for families of deaf people in Spain. Among other projects, they have worked for the early detection of childhood deafness and for raising awareness about the importance of hearing aids and the value of associations as a meeting and claim point.. With their new campaign Nuestro Talento Suma, they emphasize the full inclusion of people with hearing disabilities in all kinds of companies. The main mission of FIAPAS is to represent this group both nationally and internationally to society, administrations and other institutions.