He has extensive experience in media advertising sales departments (television, radio, cinema, press, pay-TV, dedicated channels and internet) since 1997. He is also a Media teacher at MBA La Salle.

He commenced his professional career at Publiespaña, Telecinco’s advertising elitist, from where he moved on to Antena 3, to lead the Marketing Services Department and, subsequently, the Strategic Marketing Department.

In 2005, he joined the Sogecable Group, charged with the launch, from a commercial standpoint, of the new Cuatro channel, defining the commercial strategy and the positioning of this new channel. At the end of 2006, he returned to the Antena 3 Group, to lead Atres Advertising's Operations and Marketing Department, advertising elitist tasked with marketing the Group's internal and external support. From January 2015 until July 2016, he held the post of Subdirector General of Atresmedia Publicidad.