Born in Barcelona in 1966. He has a PhD in Audiovisual Media (2003) and a degree in Information Sciences from the University of Navarre (1985-1990). He completed the PDD (1995) and PADE (2015) Management Programmes at IESE. In 2019, he completed the Senior Management in Digital Transformation Programme (IESE). He is the Chief Executive Officer of Atresmedia since June 2022. From March 2010 to June 2022, he held the position of General Manager at Atresmedia TV, with responsibilities in the audiovisual business (Antena 3, La Sexta, Neox, Nova, Mega, Atresplayer Premium, and the audiovisual business in the AVOD and SVOD areas and international content sales).

He had been the General Manager of the Multimedia area until March 2010, being in charge of the Digital area, and he had previously been the Atresmedia Group's Manager of Corporate Communications and Marketing, fostering for the first time the establishment of Corporate Social Responsibility Policies within the Group. Before that, he was Content Manager of Antena 3, coinciding with the inclusion of Planeta de Agostini as one of the Company's reference shareholder (2003-2004). He had previously worked at Grupo Vocento as Assistant General Manager of the Audiovisual Area, which included the TV production companies, the regional channels, Net TV -a digital TV network- and the radio station Punto Radio; Publishing Co-ordination and Institutional Relationships Manager of Vocento. In 2002 he was Executive Chairman and Chief Executive Officer of ATLAS, a company of MEDIASET Group in charge of the management of the news programmes broadcast by Tele 5, which operated as an audiovisual entertainment production company and as a news agency. Formerly, he served as Assistant General Manager for Corporate Affairs at MEDIASET, overseeing the Communications and Institutional relationships Division and the Surveys and Research Department. He joined EL MUNDO (Unidad Editorial) in 1990 and was Marketing Manager, and became involved in the launching of this newspaper, since its foundation and until 1995. He worked for a year in Italy, in the marketing area of the RCS Group, which is the owner of EL MUNDO, on the leading newspapers Corriere della Sera and Gazzetta dello sport, and in its magazine division.

Mr Bardají is usually involved in educational activities as lecturer of the Master’s Degree in Audiovisual Media Management at the University of Navarre. He also teaches Business and Structure of Audiovisual Systems at Villanueva University. He is a member of the TV Academy and has written several works, including: La gestión de la creatividad en TV: El caso Globomedia (Management of Creativity in TV: The Globomedia case) (Edit. Eunsa) and De Antena 3 a Atresmedia pasando por LaSexta (from Antena 3 to Atresmedia through LaSexta (Edit. Deusto).

He is a member of Fundación Atresmedia's Board of Trustees. He is advisor of Repscan, a digital startup specialised in privacy and the defence of people's digital rights, and of Livall, a company specialising in transport and sustainable mobility.