To commemorate and share this journey with everyone, the Group has launched a campaign that will be broadcast on its Atresmedia TV channels (Antena 3, laSexta, Nova, Neox, Mega and Atreseries), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), social networks and digital content.
In 2005, Atresmedia Foundation and the Group's Corporate Volunteering program were born. Three years later, Ponle Freno was launched and it marked a turning point in Atresmedia's commitment to its social environment. Since then, Atresmedia has built its commitment around other lines of action: Hazte Eco (2010), for the Environment; Objetivo Bienestar (March 2014), for a healthy life; Crea Cultura (September 2014) in defence of cultural creation and intellectual property; Constantes y Vitales (October 2014) in support of scientific research and medical prevention; Tolerancia Cero (November 2015), against gender violence; Levanta la Cabeza, to promote a sustainable digitalization of society (December 2018) and Hablando en plata (October 2022), against ageism.
In addition, Atresmedia collaborates by giving visibility to the work of numerous NGOs through the assignment of advertising space in all its media. Last year alone, the economic value of these donations was almost 28 million euros. These initiatives serve to channel, in the most effective way, the transformative power and influence of television and radio on the behaviours and habits of our society. Furthermore, all these actions are aligned with the United Nations Sustainable Development Goals.
Since 2007, Atresmedia Volunteers have dedicated a total of 38,055 hours of their time to collaborate with more than 70 different social entities in 232 activities, getting closer to the reality of different vulnerable groups at risk of social exclusion such as people with disabilities, children, migrants or ederly people.
In the last three years, nearly 200 audiovisual training scholarships have been awarded for people with disabilities through the Atresmedia Capaz Scholarships project.
Accession in 2023 to the Diversity Charter in its commitment to promoting equal opportunities and against any form of discrimination.
Furthermore, the Atresmedia Group's media support to the Emergency Committee has raised more than 5 million euros for humanitarian emergencies since its creation in 2015.