For another year, Atresmedia employees have made the blood donation campaign possible, in partnership with Cruz Roja, a leading social organization in this type of donation. The initiative was communicated to employees through internal communication channels.

Two buses were available throughout the morning at the Atresmedia headquarters to provide employees with the opportunity to participate. On this occasion, 62 Atresmedia employees came forward to donate.

Each donation has a significant impact, as it can help save up to three lives, and blood banks always require donations. Approximately 153 hospital patients benefited from the employees' donations this time.