The company, aware of its commitment and capacity as part of the media and its responsibility as a business, will amplify the messages of the United Nations 2030 Agenda and contribute to its achievement spreading the 17 objectives and 169 goals that constitute the social, economic and sustainability framework to protect the collective future of society and the planet, through different actions.
Since 2008 Atresmedia has been a member of the United Nations Global Compact, which promotes the SDGs in Spain, including eradicating poverty, fighting climate change, promoting equality, guaranteeing quality education and ensuring prosperity for all. In addition, the Group supports other initiatives that promote the SDGs such as the Go!ODS awards of Global Compact and Rafael del Pino Foundation or the 'Companies4SDGs' campaign, promoted by Voluntare and Global Compact.
Atresmedia joins this anniversary by spreading the SDGs through its news programs of its main TV channels, Antena 3 and laSexta, which will offer specific coverage this Wednesday.
The commemoration of the fourth anniversary of the SDGs will also feature various internal awareness-raising actions aimed at company employees, in order to promote their personal commitment and inform them about small gestures with which they can help achieve and promote the SDGs. Among them, the action on social networks that will be developed under the slogan ‘Hay motivo’ and the hashtag #ATRESMEDIAXODS, to share and transmit the messages of this cause, because, as Greta Thunberg, the adolescent environmental activist, warns: “We have run out of excuses and we're running out of time. "
Group leaders and famous faces have already participated in it throughout the morning, including the CEO of Atresmedia, Silvio González; the Corporate General Director, Patricia Pérez; the general director of Atresmedia TV, Javier Bardají; the director and host of Onda Cero's ‘Más de uno ’ program, Carlos Alsina; the anchor of ‘Espejo Público’, Susanna Griso; the director and anchor of ‘Al rojo vivo’, Antonio G. Ferreras; the presenter of laSexta Noticias 14H, Helena Resano; the director and presenter of Antena 3 Noticias 1, Sandra Golpe; the director and anchor of Antena 3 Noticias 2, Vicente Vallés; the meteorologist of ‘Las noticias de la mañana’, Mercedes Martín; the presenter of Antena 3 Deportes 1, Manu Sánchez, the protagonists of ‘Toy Boy’, Cristina Castaño and Jesús Mosquera, the humorist Leo Harlem or the collaborator of ‘Espejo Público’, Alfonso Egea.
Additionally, the Group has a corporate purpose: 'We believe in the power of reflection and emotion', compatible with the Sustainable Development Goals (SDGs) and with the commitment to sustainable development (reflection and emotion as levers for a positive transformation in society) and has been promoting initiatives that are directly linked to the SDGs for more than ten years, such as Ponle Freno, Hazte Eco, Constantes y Vitales, Contra el maltrato, Tolerancia Cero, Crea Cultura, Levanta la Cabeza, as well as its Corporate Volunteering Program and the projects of Fundación Atresmedia.
