During the session, mechanisms that companies can use to combat inequalities were analyzed, ranging from contractual and remuneration policies to personnel management. The impact of business practices on society was explored, addressing topics such as taxation and investments, with the aim of identifying how companies can actively contribute to reducing social and economic inequalities.
Susana Gato, Director of Corporate Responsibility at Atresmedia and Deputy Director of the Atresmedia Foundation, highlighted the influence that media has on social change. "At Atresmedia, we are aware of our capacity for raising awareness and driving social transformation through the content we broadcast on our channels. That is why we dedicate numerous segments to informing about the significant social, economic, and gender inequalities that still exist, and we collaborate with many NGOs that combat them, such as Banco de Alimentos, Manos Unidas, the Emergency Committee, Hogar SI... giving them visibility in our media for their causes and raising funds for some of them."
In the webinar, Ana Sainz, General Director of Fundación SERES, stated that “we are facing a transforming world with great challenges ahead, in a global context that has forced us to address issues such as inequality, geopolitical tensions, employment gaps, talent, gender, education, and a significant increase in vulnerable families and those in poverty.”
One element discussed several times during the session was the importance of taking care of the entire value chain. “An essential contribution of companies to reducing inequalities is to prioritize employees and ensure stable, well-paid, and quality employment for their workforces as well as subcontractors of the business group in Spain and throughout the entire value chain,” Basterra asserted.